Following is an excerpt from http://www.indiaprwire.com/.

BIG 92.7 FM, India’s No.1 Radio station today announced the latest edition to its kitty, with the launch of its Station in Rourkella. The launch of BIG 92.7 FM in the City marks the launch of the 43rd Station of the network. …

In Rourkela, BIG RJ’s Rajiv, Priyanka, Sneha and Shaheen will be entertaining the steel city of Orissa.

The joyride will start at 5am with Aradhana followed by Breakfast show BIG Chai 6am -9 am. Other shows include Hello Zindagi, Ring Road 927, Thoda Gyan Thodi Masti, Evening Masala and Direct Dil Se.

To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador.

Commenting on the station’s entry into Rourkela, Mr. Soumen Ghosh Choudhury, Regional Head East, BIG 92.7 FM, said “We are very excited about launching in the city of Rourkela. We are the first private radio station in the region to do so. The programming mix of the Station with programmes like Aradhana, BIG Chai, Hello Zindagi, Ring Road 927, Thoda Gyan Thodi Masti, Evening Masala and Direct Dil Se have been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Rourkela. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.”