Following is an excerpt from a report in Business Standard.

The rural BPO centre will be established by the Tata Business Support Services (TBSS) — the BPO wing and a wholly-owned subsidiary of Tata Sons — in partnership with Tata Steel Rural Development Society — a corporate NGO managed by the Tata Group for the last 60 years. To start with, it is expected to employ around 200 people.

Sources close to the development said the company has already recruited the first batch of the executives for the BPO unit, who are expected to undergo two months of training at TBSS’ headquarters in Hyderabad. TBSS has developed a specialised training programme in view the fact that most of the new recruits are not computer literate. It currently operates three rural BPO units that employ around 500 people in all.

A spokesperson from Hyderabad-headquartered TBSS confirmed the move. A senior official of the Tata group said the company was looking for graduates and under-graduates with some knowledge of English.

The centre aims at handling the Orissa region front-end and customer support works of group companies including Tata Teleservices and Tata Sky. The BPO unit will also provide services to other firms who have substantial operations in Orissa.

“Opening the BPO unit in Kalinganagar will provide us access to many educated but unemployed youths in semi-urban areas like Jajpur Road and Duburi which have a number of colleges and educational institutions in and around. The education level among the masses in these areas is comparatively high and the aspirations level of the local people is also very high,”said a Tata group executive in charge of human resources development.

“Although most youths in these areas are interested in higher-end and computer-related jobs, there were no opportunity in these places,” the executive added.

The group will initially run the BPO unit in the transit houses and rehabilitation set-up established by the company in Kalinganagar, before moving into a dedicated building in next few months. The centre will start as a voice-based BPO with focus on Bengali, Hindi and English languages other than Oriya.