From http://pib.nic.in/release/release.asp?relid=28142

PRAFUL PATEL ANNOUNCES NAME MASCOT, HEADQUARTERS, LOGO & LIVERY OF MERGED AIRLINE

The Minister of Civil Aviation, Shri Praful Patel today officially announced that after the merger of Air India and Indian, the new entity will be known as ‘Air India’. While the new company will have its registered office in New Delhi, its corporate office will be in Mumbai and its office for domestic operations as well as the Strategic Business Units will be mostly based in Delhi. The Mascot of the merged airline will be the Maharaja. The new livery and logo of the merged airline were also unveiled by the Minister today.As ‘Air India’ is a globally and nationally recognized brand name, as well as the designated airline in international bilaterals – the ‘AI’ code being available only to the existing name, it has been decided that the merged entity would continue with the same name. The design components of the new logo and livery have been drawn after merging some of the current features of both Air India and Indian Airlines.

The logo of the new airline is a Flying Swan with the Konark Chakra placed inside it. The Flying Swan has been morphed from Air India’s characteristic logo, ‘The Centaur’ whereas the ‘Konark Chakra’ is reminiscent of Indian’s logo.

The new logo will feature prominently on the tail of the aircrafts. Individually the Konark Chakra will also feature on all the engines of the aircrafts. The choice of colours namely red for “Flying Swan” and orange for “Konark Chakra” are meant to signify vigour and advancement. Further the colours also have a strong association with two carriers thereby retaining the earlier imagery of traditional hospitality and service.

While the aircraft will be ivory in colour, the base will retain the red streak of Air India. Running parallel to each other will be the Orange and Red speed lines from front door to the rear door, subtly signifying the individual identities merged into one. The brand name ‘Air India’ will run across the tail of the aircraft.

The images of the new livery and logo is available at www.pib.nic.in.

MC/GK
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